Message from the Dean
The face of marketing has changed dramatically within the last ten years. With the emergence of the Internet, wireless communications, and other non-traditional forms of advertising, the media landscape is sometimes unrecognizable. Marketers are now forced to choose wisely from among innumerable media and messaging options, in order to keep their businesses afloat. Attempting to match the message, the media, and the product or service on a day-to-day basis is a continual challenge.
In addition, the face of the traditional consumer has forever changed, with the emergence of a multicultural marketplace, wider ranges of buying power, and more distinct customer segments within a global buying public. Simultaneously, an increasingly competitive environment remains constant, as the need and desire for growth and market domination swells. As supply chain innovations have flourished with new operational processes and technology, marketers are able to develop and market new products and services to satisfy the needs of this growing and changing market, stimulating competition at an exponential rate.
As a result, the demand for qualified managers who are able to lead new marketing initiatives has dramatically increased. These qualified managers have the technical and managerial marketing skills obtained through experience, augmented by a high quality graduate degree.
The New England College Master of Science in Management/Marketing Management (MSMM) online program is designed to assist marketing executives gain the management skills needed to combat and tame this new marketplace. This Master of Science program provides the skills needed to succeed in the marketplace more effectively than an MBA. The MSMM program teaches marketing professionals how to excel with an emphasis on practical leadership skills, taking them beyond the theoretical processes and procedures so often found in generic business degree programs.
We want to provide you with the tools needed to ensure your success sooner in this ever changing landscape, by providing one of the industry's best curriculums, taught by an outstanding faculty assisted by state-of-the-art technical services.
I look forward to welcoming you to NEC and the MSMM program.
Richard Keating
Dean, School of Graduate and Professional Studies
New England College |
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The OnlineNEC Experience
New England College (NEC) has a rich tradition of academic excellence. Our online programs are designed for professionals who have already achieved success in their careers and who want to enrich their knowledge with advanced study.
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